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Meta Ads (Facebook & Instagram)

Facebook & Instagram ad campaigns that build brand awareness, generate quality leads, and drive sales at scale.

Meta Ads specialists at Genexa Solutions
CERTIFIEDMeta Business Partner
01 ABOUT THIS SERVICE

Social Advertising That Builds & Converts

Facebook and Instagram are where your customers spend hours every day. Meta Ads let you reach the exact audience most likely to buy from you — by age, interest, behaviour, location, and income — at a fraction of the cost of traditional advertising.

At Genexa Solutions, we build full-funnel Meta Ads strategies that move people from first-time awareness all the way to purchase. Whether you need leads, sales, app installs, or brand awareness, we engineer every campaign for profitable results.

Hyper-targeted audience creation
Full-funnel campaign architecture
Ad creative strategy & copywriting
Pixel setup & conversion tracking
Retargeting & lookalike audiences
Start My Meta Campaign
02 WHAT WE OFFER

Complete Meta Ads Management Services

Every format, every funnel stage, every objective — we manage Meta advertising end-to-end for maximum ROI.

01

Lead Generation Ads

Capture leads directly inside Facebook and Instagram without sending users to a landing page — lower friction, higher volume.

  • Instant Form creation & optimisation
  • CRM integration & lead delivery
  • Lead quality scoring
  • Automated follow-up setup
02

E-commerce & Sales Ads

Drive product sales with dynamic product ads, catalogue campaigns, and conversion-optimised creatives across Facebook and Instagram.

  • Catalogue & dynamic product ads
  • Shop campaign management
  • Cart abandonment recovery
  • ROAS-focused bid strategies
03

Brand Awareness Campaigns

Build brand recognition with reach, engagement, and video view campaigns that put your business in front of the right audience consistently.

  • Video & carousel ad campaigns
  • Reach & frequency buying
  • Story & Reels ad placements
  • Brand lift measurement
04

Retargeting Campaigns

Bring back website visitors, video viewers, and past customers with targeted ads that re-engage warm audiences and close more sales.

  • Website visitor retargeting
  • Video view retargeting
  • Customer list matching
  • Lookalike audience expansion
05

Creative Strategy & Design

Scroll-stopping ad creatives — images, carousels, videos, and Stories — designed to capture attention and drive action on Meta platforms.

  • Ad copywriting & hooks
  • Creative A/B split testing
  • Reels & video script guidance
  • Landing page recommendations
06

Advantage+ & AI Campaigns

Leverage Meta's Advantage+ Shopping and AI-powered campaign tools to automate targeting and delivery for the best-performing audiences.

  • Advantage+ Shopping Campaigns
  • Advantage+ Audience setup
  • Automated placement optimisation
  • AI creative performance analysis
03 OUR PROCESS

How We Build High-Converting Campaigns

A structured approach that eliminates wasted spend and builds sustainable Meta Ads performance for your business.

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01
DISCOVERY

Audience & Competitor Research

We study your business, audience, competitors, and current performance to identify the best targeting, objectives, and creative angles for your Meta campaigns.

02
STRATEGY

Full-Funnel Campaign Planning

We design a funnel-based campaign structure — TOFU awareness, MOFU engagement, BOFU conversion — tailored to your budget, goals, and audience.

03
SETUP

Pixel, Tracking & Campaign Build

We set up Meta Pixel, Conversions API, custom events, and build every campaign with carefully crafted ad copy and creative assets before launch.

04
OPTIMISATION

Ongoing Testing & Scaling

Weekly creative testing, audience refinement, budget scaling on winning ad sets, and continuous bid strategy optimisation to lower CPL and increase ROAS.

05
REPORTING

Clear Monthly Performance Reports

Monthly reports covering reach, impressions, clicks, leads, CPL, ROAS, and budget utilisation — in plain language with clear action plans.

04 RESULTS WE DELIVER

What Our Meta Ads Clients Achieve

Real results for real businesses — from local service providers to e-commerce brands and B2B companies.

5x Average ROASReturn on ad spend across e-commerce clients
60% Lower CPLCost per lead vs. industry benchmarks
3x More LeadsCompared to boosted post advertising
48-Hour LaunchFrom strategy approval to live campaigns
05 WHY GENEXA

Why Choose Us for Meta Advertising?

We treat your ad budget like our own — every rupee is invested to generate the maximum return for your business.

Precision Targeting

We build custom and lookalike audiences using your data — CRM lists, website visitors, video viewers — to find your best buyers.

Creative-First Approach

Great targeting fails without great creative. We craft compelling ad copy, hooks, and visual strategies that stop the scroll.

Data-Driven Management

We optimise based on real conversion data — not vanity metrics. Every decision is backed by your actual business results.

Always Reachable

Your dedicated account manager is available by phone and WhatsApp — no ticket systems, no waiting for email replies.

06 GET STARTED

Ready to Scale with Meta Ads?

Let's build a Facebook & Instagram ads strategy tailored to your business goals. Free consultation — no obligation, no hard sell.

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